New Eco-Friendly, Sustainable Outdoor Apparel Launch
This month we were proud to launch our new collection inspired by the wild and made ECO-FRIENDLY. We traveled the globe over the past year sourcing the best quality and most sustainable materials to incorporate into our newest designs. Made for the wild, inspired by style, benefiting Nature.
Our tees and hoodies incorporate a perfect blend of recycled material and organic cotton to create a blend of durable and sustainable apparel. We used a process that converts recycled plastic bottles into a resin that is blended with cotton and polyester to create a sustainable and soft fabric. Each shirt uses about 6 plastic bottles, which makes a huge impact in combating the current plastic epidemic.
Who We Are
Our mission is to empower a generation to not only care about the environment, but also to realize the benefits of spending more time exploring the wild. We do this through our eco positive slogan "Mind the Wild" and by encouraging environmental stewardship. A simple concept, "Mind the Wild" is a call to action for a generation to take ownership over our footprint on the planet.
We also take an active stance in benefiting nature where it needs the most help. Each quarter we partner with a different non-profit to donate 10% of our proceeds, while also encouraging individuals and businesses to join in the effort. More than just tree planting or trail cleanups, we are making a difference across the globe in National Parks, the Amazon Rainforest, National Forests, and more.
Our passion is in creating the ultimate in eco-friendly, sustainable apparel. Our team has traveled the globe in search of materials that yield the best combination of sustainability, function and comfort. We believe that using the perfect blend of recycled material can create a better product, that's better for you and better for the planet. Shirts and tops made from recycled plastic bottles, headwear made with sustainable cork and burlap, and sunglasses made with bamboo and renewable wood sources.