Save the Rainforest: Mind the Wild Project Donates to Earth Alliance

  • by Scott Sajowitz

The Rainforest is on Fire

Each quarter members of the "Mind the Wild Project" donate to a nature non-profit in need. This quarter we are donating to Earth Alliance to assist with the Amazon Rainforest fires.

Why Earth Alliance

Earth Alliance, addresses the urgent threats to our planet’s life support systems – born out of the shared passion of its founding co-chairs: environmental activist and Academy Award®-winning actor Leonardo DiCaprio, businesswoman and philanthropist Laurene Powell Jobs, and investor and philanthropist Brian Sheth.


The emergency

The Amazon rainforest is on fire, with more than 9,000 wildfires scorching delicate, irreplaceable landscapes across Brazil this week — year to date, more than 72,000 fires have been reported by Brazil’s National Institute for Space Research (INPE). This is a significant increase from the 40,000 fires in Brazil at this point last year. 

Why is this happening?

An unprecedented surge in deforestation, which leads to a drier overall region. This means less rain and dry grasslands that, once they start burning, result in fires that are nearly impossible to control.

How does this start?

Large-scale cattle operations and feed crops — much of it illegal — along with some impacts from logging, are the primary drivers of this deforestation.

What does this mean for the planet?

The destruction of the Amazon rainforest is rapidly releasing carbon dioxide into the atmosphere, destroying an ecosystem that absorbs millions of tons of carbon emissions every year and is one of the planet’s best defenses against the climate crisis.

In addition, indigenous peoples’ land covers about 110 million hectares of the Brazilian Amazon, making the region critical not just for biodiversity conservation and climate change mitigation, but also for the cultural survival, self-determination, and wellbeing of the Amazon's indigenous peoples.

What can you do?

Sign up to donate as little as $5 each quarter. Find out more at:

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